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Product Management

Proper planning, forecasting, production, sales and marketing of a product (or products) at all stages of the product lifecycle can be daunting at times. For example, capacity planning and execution when production rates are increased in a short period of time. Fortunately, we can offer our assistance in the following related areas:

  • Product Strategy and Definition – Inbound Activities (Strategy and Vision, Voice of Customer, Customer Interviews, Customer Surveys, Product Features and Requirements, Roadmap Building, Project Management, Release Management, Go-To-Resourcing, Sales and Support Training)
  • Product Marketing and Go-to-Market – Outbound Activities (Competitive Analysis, Positioning and Messaging, Naming and Branding, Customer Communication Requirements, Product Launching, Marketing, Press Relations)
  • Product Profit and Loss (P&L) Analysis and Forecasting
  • Analytics and Metrics Development, Analysis, and Management